OUR TEAM

Bruce Zalbe
Bruce Zalbe is a seasoned veteran and pioneer in the sports and entertainment industry. For more than 21 years, Bruce has delivered winning results for hundreds of companies and brands. Bruce continues to guide and aid clients to conquer their marketing and advertising challenges using innovative strategies to meet and exceed business and communication objectives.

In addition to his role as Managing Partner of TRESELER ZALBE LLC, Bruce is the owner and operator of Z Entertainment, LLC, a national marketing and consulting agency specializing in celebrity integration, event marketing, and property representation services. With access to an impressive portfolio of athletes and celebrities representing the sport, music, film, literary and broadcast industries, Bruce has enabled clients to secure relationships with the best possible star for an appearance, speaking engagement, community outreach event, media tour, endorsement, licensing campaign, golf outing or other activity. Such clients include, BlueCross and BlueShield, HECHT’S, Nielsen Media Research, New York Jets, Johnson & Johnson, Bass Pro Shops and Federal Realty Investment Trust.

Prior to launching Z Entertainment LLC, Bruce spent two years as Senior Marketing Executive at Octagon Worldwide Athlete Representation, where he worked as a marketing agent for more than 450 exclusively represented celebrity athletes including Anna Kournikova, John Elway, Michael Vick, Jerry Stackhouse, David Robinson, Denise Austin, Olympic Gold Medalists Chris Klug, Kelly Clark, Oksana Baiul, professional golfers Davis Love III and Tom Kite.

In 1994, Bruce founded HOT EVENTS, Inc., a national sports and entertainment marketing and consulting agency that provided clients with professional sponsorship related services. He afforded clients access to stadiums, arenas, teams, leagues and other event properties. His greatest achievement was building a relationship with ADT Security, an account which began as a local market client but grew to national representation of more than 75 markets around the country and a campaign that was created around Minor League Baseball entitled "Safe-At-Home." During its 6 years in business, HOT EVENTS, Inc. served 72 clients and formulated alliances with more than 70 properties.

From 1987-1994 Bruce served as a General Sales Manager for the Centre Group Limited Partnership, a multi-divisional sports and entertainment management company, where Bruce was responsible for managing the daily marketing and advertising sales activities for the Baltimore Arena, CISL Washington Warthogs, NBA Washington Bullets, NCAA Georgetown Hoyas, NHL Washington Capitals, Patriot Center, Ticketmaster and USAir Arena. Additionally, Bruce helped lead a marketing committee for the City of Baltimore and generated corporate support from (60) companies, raising over $400,000 to bring the NFL back to the Baltimore market.

Earlier in his career, Bruce spent time creating strategies and promotions for Donald Trump’s Atlantic City properties, including Trump Plaza Hotel and Casino, The Castle, and the Taj Mahal.

Bruce received his Bachelor’s degree in Advertising from the University of Maryland, College Park in 1985.

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