PRESS

FOR IMMEDIATE RELEASE
March 14, 2008

Contact:
Meredith Geisler
Meredith Communications
publicrelations@treselerzalbe.com
(301) 610-5001

NATIONAL HOCKEY LEAGUE SCORING LEADER
ALEX OVECHKIN CUTS A NEW DEAL

The League’s leading goal scorer will endorse the Hair Cuttery

Washington, DC, March 14, 2008 –Treseler Zalbe LLC, a nationally recognized sports & entertainment marketing agency specializing in the disciplines of corporate consulting, event marketing, property representation, sponsorship activation and celebrity integration, announced today that it has shaped a new endorsement contract for Alex Ovechkin cutting a deal with the Hair Cuttery, the largest privately-owned chain of hair salons in the country.

Ovechkin proves that even if you're a multimillionaire, you can still appreciate a good haircut at a great price. After signing a 13 year, $124M contract – the richest in NHL history – the 22-year-old Washington Capitals' left wing is still a regular client at the Ballston Common Hair Cuttery in Arlington, Virginia. The salon is located in the mall underneath the Kettler Capitals Iceplex where the team practices and, since he never needs an appointment, Ovechkin stops in for a haircut whenever it is convenient for him.

The Washington Post picked up on the story: in the "D.C. Sports Bog" blog on January 17, 2008, reporter Dan Steinberg revealed that Ovechkin visited Hair Cuttery for regular haircuts and poked fun at how Ovechkin's new contract could buy him 8.857 million haircuts at the salon.

Ovechkin's marketing team of Treseler Zalbe negotiated the terms of the agreement, which grants Hair Cuttery with the right, license and privilege of utilizing Alex Ovechkin in radio commercials, print advertising, point-of-purchase materials and brand promotions within the territory of Washington, DC, Maryland and Virginia commencing with the start of the 2008/09 NHL season and too, provides Hair Cuttery with a limited number of autographed items. Additionally, Alex may make personal appearances at salons in the region.

"Alex is looking forward to working with Hair Cuttery and becoming an integral part of Hair Cuttery's new change your hair, and change in your pocket® campaign," said Bob Treseler of Treseler Zalbe.

Alex Ovechkin is a rising star in the National Hockey League. He was the first overall draft choice in the 2004 NHL Entry Draft and lead all rookies in goals, points, power-plays, and shots his first year in the League – in fact, his 425 shots led the League and set an NHL rookie record, and was the fourth highest in NHL history. This season, Ovechkin has scored a League-leading 58 goals, the second time he has hit the 50-goal mark in three seasons with the Capitals.

About Treseler Zalbe LLC
Treseler Zalbe LLC is a nationally recognized sports & entertainment marketing agency specializing in the disciplines of corporate consulting, event marketing, property representation, sponsorship activation and celebrity integration. The company was established to provide innovative strategies, achieve perfect execution and yield championship results for the benefit of its clients. For more information about Treseler Zalbe, please visit www.treselerzalbe.com.

About Hair Cuttery
Hair Cuttery is the largest family-owned chain of salons in the country, with nearly 1,000 company-owned and franchised locations in the East Coast, New England and the Midwest. A full-service, value-priced salon, Hair Cuttery offers a full complement of cuts and styling, coloring, waxing and texturizing services with no appointment necessary, as well as a full line of professional hair care products. Hair Cuttery is a division of Ratner Companies, based in Vienna, Virginia.

For more information about Treseler Zalbe, please visit www.treselerzalbe.com

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